After a successful career spanning 36 years stewarding sales, marketing and market research verticals for Unilever leading strategic market research agenda as a member of category leadership teams of almost all the categories and leading training for the D&E market, Jayadev retired from Unilever in 2014. After a brief exposure to the working of several other large FMCG organisations, while advising leaders based in Asia for a year, Jayadev set up Konsumer Strategiez in Dec 2015 with the intention of focusing on solving unsolved market research problems.
We are dedicated to offering fresh and innovative solutions for longstanding problems that you may have grappled with for some time. We aim to be recognized for the lasting impact we create.
Our strength lies in embedding insights across companies, driven by a proactive, passionate approach. With founder's 40-year reputation for problem-solving, we strive for lasting impact through innovative solutions.
After a 36-year career at Unilever, Jayadev VK founded Konsumer Strategiez in 2015, focusing on innovative market research solutions. The collaboration with Unilever led to the development of tools like Konsumer Chat, Konsumer Now, and Konsumer Reel, providing agile digital solutions for businesses. Jayadev, an alumnus of Jamnalal Institute of Management Studies, continues to drive market research innovation.
After a 36-year career at Unilever, Jayadev VK founded Konsumer Strategiez in 2015, focusing on innovative market research solutions. The collaboration with Unilever led to the development of tools like Konsumer Chat, Konsumer Now, and Konsumer Reel, providing agile digital solutions for businesses. Jayadev, an alumnus of Jamnalal Institute of Management Studies, continues to drive market research innovation.
Mrs Shoba Jayadev is a co-founder of Konsumer Strategiez. She is a postgraduate in education from Monash University and was closely involved with the first solution launched by the company for the Accreditation of market research talent. Currently, she works on special projects as a chief consultant
Thara is a Bio tech postgraduate and experienced scientist , her constant pursuit of innovation and the drive to push boundaries brings her to the world of Market Research , she strives to maintain rigour , deliver operational excellence and contribute to market research solutions that the company offers.
Thara is a Bio tech postgraduate and experienced scientist , her constant pursuit of innovation and the drive to push boundaries brings her to the world of Market Research , she strives to maintain rigour , deliver operational excellence and contribute to market research solutions that the company offers.
Both Swati and Sarita have been with Konsumer Strategiez since inception and are experts in delivering operational excellence.
Partnering globally and locally, we maintain digital panels of 8 million+ across 6 continents. Our recruitment process emphasizes identity verification, fraud prevention, and quality checks. Prioritizing participant quality, we conduct phone/computer checks and internet speed tests. Ongoing consumer education ensures accurate and unbiased information. Rigorous monitoring, random audits, and feedback loops maintain a reliable participant pool.
We have a large team of moderators, research analysts and translators who are shortlisted based on the following criteria
