Konsumer Reel: Revolutionary Consumer Reel Tool

Konsumer Reel

Introducing a new agile consumer feedback tool designed to change how consumers can show and tell about their brand experience in curated videos

Unlock insights by watching consumers share their brand experience in curated videos. Konsumer reel captures and edits consumer interactions throughout a brand’s usage cycle to provide valuable insights for brand improvement.

mETICULOUS
sHAPING OF cONTENT

With our innovative tool, individuals capture their genuine opinions and interactions with a brand on video, following the precise instructions we provide. The brief you provide us serves as the blueprint, shaping the scope, content, and duration of the final video, which we meticulously curate for you.

1. Enhanced Learning Experience

2. Flexible Accessibility

3. Contextual Understanding

4. Cost-Effective

5. Inclusive Communication

HOW IT WORKS

Digital Recruitment

Consumers recruited based on specific criteria and articulate communication skills.

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DigitaEquipment Validationl Recruitment

Ensure consumers have good-quality recording equipment and optimal lighting conditions.

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Detailed Briefing

Ensure consumers have good-quality recording equipment and optimal lighting conditions.

Know More About The Process

Video Submission and Review

Consumers upload high-resolution videos following provided cue sheets. Researchers review and approve content or request reshoots.

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Tailored Video Finalization

Meticulously edit videos to align with brief specifications, incorporating graphics, music, and impactful elements under the supervision of a senior market researcher.

Know More About The Process

01 / 05

Digital Recruitment

Consumers recruited based on specific criteria and articulate communication skills.

Know More About The Process

02 / 05

Audit recording environment andequipment

Ensure consumers have good-quality recording equipment and optimal lighting conditions.

Know More About The Process

03 / 05

Detailed Briefing

Provide consumers with a comprehensive briefing sheet for tasks spanning a 2-3 hour assignment over 7 days

Know More About The Process

04 / 05

Video Submission and Review

Consumers upload high-resolution videos following provided cue sheets. Researchers review and approve content or request reshoots.

Know More About The Process

05 / 05

Tailored Video Finalization

Meticulously edit videos to align with brief specifications, incorporating graphics, music, and impactful elements under the supervision of a senior market researcher.

Know More About The Process

USE CASES

A video was created to add depth to quantitative studies.

- Enhanced Engagement
- Thoughtful Responses
- Segment Visualization

Example: Various segments identified via a quantitative study are brought live via video, capturing various markets of the segment.

360-degree view of the consumer-product relationship

- Accelerated Consumer Understanding
- Holistic Consumer Insight
- Comprehensive Brand Journey

Example: Video capturing all the relevant facts of the brand that touch the consumer, beginning with awareness, trial, intricate details showing how the product is used by various consumers, the environment in which the product is used or prepared, and the moment of truth that matters.

Specific videos based on a defined brief to bring live consumers

- Tailored Video Scenarios
- Marketing Mix Insights

Example: Portrait of a brand user. Portrait of a user profile. Consumers' opinions regarding their interactions with any of the elements of the marketing mix that influence their decision